Shelly’s Dance and Costume is Los Angeles’ number one, one-stop-shop for everything dance, fitness, and costume related. We carry the highest quality apparel, costumes, and accessories.

For the past 30 years, we have been in the same West L.A. location, at 2089 Westwood Blvd, Los Angeles, CA 90025 – between Santa Monica and Olympic.

At 5,000 square feet you’re guaranteed to find what you’re looking for. If we don’t carry it, we’ll make it. We also specialize in custom alterations, modifications, custom costumes & performance outfits and special orders.


Shelly started Shelly's Dance & Costume at 25 years old. Her passion for fitness and dance came about when she took up ice skating as a child. Bring that it was the 80's and the style was leotards, legwarmers and leggings, Shelly decided to pen up her own dance/fitness store where should would carry affordable dance and fitness wear for the average customer.

Shelly's started out at just186 sq ft and quickly outgrew the space so she expanded. Overnight, she became a one-stop-shop for everything dance and fitness. One day a customer stopped in looking for angel wings. She didn't have any, but she knew where she could get them in time for when the customer needed them. It was then she realized there was a demand for costumes and accessories as well. So she decided to sell year-round costumes. The rest is history. 

After over 30 years of business, Shelly's is still a one-stop shop and a favorite small business. Shelly's is known internationally, by movie studios, celebrities, costume designers, dancers, gymnasts, and has made it in various magazines and editorials.  Shelly has a big heart and is constantly giving back to the community. 

With passion and ideas, anything is possible.